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About Oldtown Salinas Association

 
 
Deanna Carvey
Executive Director
Oldtown Salinas Association

Established in 1977, the Oldtown Salinas Association is a non-profit business organization that promotes and enhances Oldtown Salinas through revitalization programs, marketing, business recruitment, community events, and advocacy with local government.

OSA is over 400 businesses strong, and truly is “The Heart of the Valley.”  OSA is led by a 16-member Board of Directors, and staffed by a professional, full-time Executive Director.

As a business improvement district, OSA’s business-owner membership is assessed annually in order to promote and support the improvement of Oldtown Salinas. OSA’s annual Program of Work is developed by the Board of Directors, and implemented by committees and staff.  The 2005-06 Program of Work focuses on business advocacy, marketing, landscape improvements and ensuring the safety and security of the Oldtown district.

An important fact about the Oldtown Salinas Association is that with the exception of staff, the organization is entirely voluntary.  The businesses determine the ultimate direction of OSA.  The Board of Directors hires an Executive Director to carry out the directive of the committees, oversee the budget, and to maintain relationships with City entities, other community organizations, the media and members.

OSA Committees
OSA committees include:  Holiday Parade of Lights, Marketing, Oldtown Foundation, Oldtown Salinas Marketplace, Oldtown’s Passport to Cherry’s, Parking and Security.

For committee meeting dates, times and locations, please refer to our online monthly calendar.
For additional information, contact the OSA office at (831) 758-0725.

Holiday Parade of Lights
Plans the annual Holiday Parade in Oldtown, and this year includes committee members from businesses and organizations throughout Salinas.

 
 
Board members consistently advocate on behalf of businesses to the Salinas City Council and other city commissions.

Marketing
Builds awareness of Oldtown Salinas through advertising and promotions.

Oldtown Foundation
Develops marketing collateral to promote Oldtown’s historic assets.

Oldtown Salinas Marketplace
Develops policies for Oldtown’s weekly Oldtown Marketplace.

Oldtown’s Passport to Cherry’s
Plans and produces the annual Passport to Cherry’s dining event in Oldtown.

 
 
As a result of OSA committee work, Oldtown as a Salinas Police Department bike patrol

Parking
Works with City of Salinas to develop and implement the downtown parking plan.

Security
Creates programs to develop a safe and secure district, and educates OSA’s membership on best security practices.

 

 

 

Board of Directors
The 16-member Board of Directors lead OSA in the development of programs that build Oldtown Salinas. 

Executive Committee    
Luis Alvarez
Alvarez Technology Group
lalvarez@alvareztg.com
Janet Barnes
Salinas City Council
janetcisv@aol.com
Gloria De La Rosa
Salinas City Council
gloriadelarosa@aol.com
Steve Hoffman
Steinbeck Center
steve_hoffman@steinbeck.org
Vice President
Pamela McCrumb
Community Bank/Rabobank
pmccrumb@
community- bnk.com
Lucy Pizarro
Chapala Restaurant
lucy@
chapalarestaurant.com
No Photo
Frank Saunders
Gabilan Properties
saunco@redshift.com
President
Frank Savino

Aqua Blue Spa
fsavino@
aquabluespa.com
Alan Stumpf
Salinas Redevelopment Agency
alans@ci.salinas.ca.us
Directors    
No Photo
Todd Hart
Maya Cinemas
matineekid@
sbcglobal.net
Bonnie Hernandez
Law Offices of
Miguel A. Hernandez
sassontsi@hotmail.com
Gary Ray
Abramson Church & Stave LLP
gray@acslaw.com
No Photo
   
Bob Schaefer
Central Coast College
rschaefer@
centralcoastcollege.com