About Oldtown Salinas Association
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Deanna Carvey
Executive Director
Oldtown Salinas Association
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Established in 1977, the Oldtown Salinas Association is a non-profit business organization that promotes and enhances Oldtown Salinas through revitalization programs, marketing, business recruitment, community events, and advocacy with local government.
OSA is over 400 businesses strong, and truly is “The Heart of the Valley.” OSA is led by a 16-member Board of Directors, and staffed by a professional, full-time Executive Director.
As a business improvement district, OSA’s business-owner membership is assessed annually in order to promote and support the improvement of Oldtown Salinas. OSA’s annual Program of Work is developed by the Board of Directors, and implemented by committees and staff. The 2005-06 Program of Work focuses on business advocacy, marketing, landscape improvements and ensuring the safety and security of the Oldtown district.
An important fact about the Oldtown Salinas Association is that with the exception of staff, the organization is entirely voluntary. The businesses determine the ultimate direction of OSA. The Board of Directors hires an Executive Director to carry out the directive of the committees, oversee the budget, and to maintain relationships with City entities, other community organizations, the media and members.
OSA Committees
OSA committees include: Holiday Parade of Lights, Marketing, Oldtown Foundation, Oldtown Salinas Marketplace, Oldtown’s Passport to Cherry’s, Parking and Security.
For committee meeting
dates, times and locations, please refer to our online
monthly calendar.
For additional information, contact
the OSA office at (831) 758-0725.
Holiday Parade
of Lights
Plans the annual Holiday Parade in Oldtown, and this year includes committee members from businesses and organizations throughout Salinas.
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Board members consistently advocate on behalf of businesses to the Salinas City Council and other city commissions. |
Marketing
Builds awareness of Oldtown Salinas through advertising and promotions.
Oldtown Foundation
Develops marketing collateral to promote Oldtown’s historic assets.
Oldtown Salinas Marketplace
Develops policies for Oldtown’s weekly Oldtown Marketplace.
Oldtown’s Passport to Cherry’s
Plans and produces the annual Passport to Cherry’s dining event in Oldtown.
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As
a result of OSA committee work, Oldtown as a Salinas
Police Department bike patrol |
Parking
Works with City of Salinas to develop and implement the downtown parking plan.
Security
Creates programs to develop a safe and secure district, and educates OSA’s membership on best security practices.
Board of Directors
The 16-member Board of Directors lead OSA in the development
of programs that build Oldtown Salinas.
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